Moloco

What is Moloco?

Moloco is an AI-powered advertising platform that automates real-time decisions in digital advertising. It operates two products: Moloco Ads for performance marketers and Moloco Commerce Media for retailers and marketplaces. The company was founded in 2013.

Key capabilities of Moloco

• Moloco Ads: acquire and retain customers across 2.9 million independent apps and connected TVs
• Outcome optimization: campaigns optimized for ROAS and LTV
• Moloco Commerce Media: retailers and marketplaces build ad businesses on their own properties
• CARA architecture: Compound Ad Recommendation Architecture coordinating models, agents and software
• Global reach: 2 billion+ daily active users in 230 countries and territories
• Purchase-intent targeting: connects advertisers with shoppers at intent moments

How Moloco works

Moloco's CARA system coordinates machine learning models, agents and specialized software across ad decisioning, bidding and optimization in real time. Advertisers set outcome goals such as return on ad spend or lifetime value, and the system buys inventory to meet them. Retailers deploy Commerce Media on their own sites and apps to sell ad placements.

Who uses Moloco?

Customers named by Moloco include Costco, TikTok, Pinterest, Revolut, Electronic Arts, Wayfair, King Digital and Scopely. Mobile app marketers use Ads, and retail and marketplace operators use Commerce Media, which lists 97,000+ advertisers.

Moloco pricing

Moloco Ads uses performance-based pricing. Moloco Commerce Media uses customized commercial structures negotiated with each retailer. No public price list is published.

Moloco alternatives

Alternatives include AppLovin and Unity for mobile advertising, Liftoff for app growth, and Criteo or Amazon Ads for retail media.