Braze Sage AI

What is Braze Sage AI?

Braze Sage AI is the set of AI and machine learning capabilities built into the Braze customer engagement platform, announced on June 27, 2023. Braze now markets these under the BrazeAI name, including BrazeAI Decisioning Studio and BrazeAI Agents.

Key capabilities of Braze Sage AI

• AI Recommendation Engine: matches Braze Catalog items to customers most likely to buy
• AI Content QA: checks tone, structure and grammar before sending
• Query and segment building: natural-language prompts into reports and segments
• Personalized Paths: matches each customer with the right message, channel and offer in Canvas
• Tone Control: sets tone for AI-generated copy in the AI Copywriting Assistant
• BrazeAI Decisioning Studio: 1:1 personalization at scale

How Braze Sage AI works

The AI features run on Braze's data and messaging stack. Marketers use them in Canvas and the copywriting assistant, and generative parts were launched using OpenAI GPT models. BrazeAI Agents are described as always-on agents for engagement across email, mobile, web, SMS/RCS and WhatsApp.

Who uses Braze Sage AI?

Marketing and lifecycle teams that already use Braze to message customers across channels.

Braze Sage AI pricing

Braze does not publish pricing, and its site directs buyers to a pricing page and sales. Sage AI features are part of the Braze platform rather than a stand-alone price.

Braze Sage AI alternatives

Dynamic Yield personalizes web and commerce experiences, Smartly automates paid social creative, and Seventh Sense optimizes email send times. Braze Sage AI works inside the Braze engagement platform.