Meta AI

What is Meta AI?

Meta AI is Meta's AI assistant, powered by its Llama models, that answers questions, generates images and holds voice conversations. It is available inside WhatsApp, Instagram, Messenger and Facebook and as a standalone app and website.

Key capabilities of Meta AI

• In-app answers: responds to questions inside Meta apps
• Image generation: creates stylized or photorealistic images
• Voice conversations: full-duplex voice in select countries
• Smart glasses assistant: works with Meta smart glasses
• Image and file understanding: interprets uploaded images and files
• Memory: remembers preferences shared in conversations

How Meta AI works

You message Meta AI in an app or open the standalone app and ask by text or voice. Replies come from Llama models, with Llama 4 reported for the standalone app launched in April 2025. The app can remember details you share and use them later, and its voice mode is limited to the U.S., Canada, Australia and New Zealand.

Who uses Meta AI?

Consumers use it for everyday questions, writing help and image creation, and businesses use Meta apps for ideation and customer support. It is free for consumer use.

Meta AI pricing

Meta AI is free for consumer use across WhatsApp, Instagram, Messenger, Facebook and the meta.ai web app. No paid consumer tier was confirmed on the vendor page, and developer access to Llama models is separate and governed by Meta's terms.

Meta AI alternatives

Alternatives include Voiceflow for building conversational agents, ManyChat for chat marketing automation, Landbot for no-code chatbots, Dante AI for custom business chatbots, and Replika for companion chat.