Clearbit

What is Clearbit?

Clearbit is a B2B data enrichment platform that gathers public web data and uses LLMs to turn unstructured information into standardized records. It was acquired by HubSpot and is presented as Clearbit by HubSpot.

Key capabilities of Clearbit

• Data enrichment: fills lead, contact and account records with global coverage
• Lead scoring and routing: real-time data to score and route leads
• Buying intent detection: IP intelligence to identify anonymous visitors matching your ICP
• Form shortening: pre-fills fields from an email address
• LLM data standardization: structures public web data into consistent fields

How Clearbit works

Clearbit takes an email or IP address, looks up public web data and returns standardized fields about the person and company. Those fields feed scoring, routing and form shortening. The site keeps a separate customer login under the HubSpot brand.

Who uses Clearbit?

Sales, marketing and RevOps teams use it to enrich CRM data and prioritize leads. Teams already on HubSpot can use it alongside HubSpot tools.

Clearbit pricing

Clearbit does not show pricing on the page we read. Contact the vendor or HubSpot for current plans.

Clearbit alternatives

Alternatives include Clay for waterfall enrichment, Apollo.io for prospecting data, Seamless.AI for contact search, Instantly for outbound sending, and ZoomInfo Copilot for GTM intelligence.