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Instantly is a cold email outreach and B2B lead generation platform with unlimited email accounts, warmup, a database of more than 450 million leads, and AI agents for sales, replies and research. It also includes CRM functionality.
You connect sending accounts, warm them up, build a lead list from the database or imports, and launch sequences. AI agents can research prospects, draft or reply to messages, and verification reduces bounces. Plans meter email sends, contacts and credits, such as 5,000 emails and 1,000 contacts on Starter.
Sales teams, agencies and founders running outbound campaigns use it. The Agency bundle allows 500,000 emails and 100,000 contacts a month, and a VIP service adds dedicated setup and an account manager.
Bundles are Starter at $94 a month ($85 annual), Scale $194 ($175) and Agency $555 ($500). Standalone Outreach plans are Growth $47, Hypergrowth $97 and Lightspeed $358 a month. Credits plans start at $47. VIP service is custom, and signup requires no credit card.
Alternatives include Lemlist for multichannel outreach, Lavender for email coaching, Smartwriter for personalized outreach lines, Twain for AI-written outreach, and Warmer.ai for list enrichment.
Pricing Model
SUBSCRIPTION
Starting Price
$47/mo
Free Options
Free trial
| Feature | Growth (Outreach) | Starter bundle | Scale bundle Popular | Agency bundle | Custom |
|---|---|---|---|---|---|
| Unlimited accounts | , | , | , | , | |
| 5,000 emails | , | , | , | , | |
| 5,000 emails, 1,000 contacts, 1,500 credits | , | , | , | , | |
| AI Sales Agent | , | , | , | , | |
| $85 per month billed annually | , | , | , | , | |
| 100,000 emails, 25,000 contacts, 5,000 credits | , | , | , | , | |
| AI Reply Agent | , | , | , | , | |
| $175 per month billed annually | , | , | , | , | |
| 500,000 emails, 100,000 contacts, 10,000 credits | , | , | , | , | |
| SISR system | , | , | , | , | |
| $500 per month billed annually | , | , | , | , | |
| VIP service | , | , | , | , | |
| Dedicated setup, account manager and GTM support | , | , | , | , |
Other
CRM
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
GTM agent that researches prospects and writes bespoke outreach
AI cold email personalization and lead research
AI lead enrichment and personalized outreach from CSV lists
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