Smartly

What is Smartly?

Smartly is an AI advertising platform used to plan, produce and run ads across channels. It is organized into products for creative production, media management and performance intelligence, and is aimed at agency, performance, brand and creative teams at large advertisers.

Key capabilities of Smartly

• Smartly Creative: builds, personalizes and scales ad creative across platforms.
• Smartly Media: launches, manages and updates campaigns across channels.
• Smartly Intelligence: a single view of ad performance to support investment decisions.
• Smartly Synapse: covers planning, execution and optimization.
• Cross-channel reach: social media, connected TV, open web, video and conversational commerce.

How Smartly works

Teams create ad templates once and generate many variations of creative, which Smartly Media then pushes into campaigns on social and other channels and updates as performance data arrives. Smartly Intelligence consolidates results so budgets can be moved to what is working.

Who uses Smartly?

Agency, performance marketing, brand and creative teams at large advertisers. The vendor cites customers including Samsung, Spotify, Uber and Ralph Lauren, and reports a 28 percent lower CPA at Foot Locker and a 10.5 percent drop in overall CPA at KLM (vendor-reported).

Smartly pricing

Smartly does not publish pricing. The vendor directs visitors to request a demo.

Smartly alternatives

HubSpot Breeze is HubSpot's AI layer for marketing inside its CRM and suits teams already running campaigns there, whereas Smartly is built for paid advertising at scale. Persado focuses on AI-generated and optimized message language rather than full media buying. Mutiny personalizes B2B website experiences and does not run paid media.