Amperity

What is Amperity?

Amperity is an enterprise customer data platform (CDP) that builds trusted, real-time customer context from fragmented data so brands can personalize at scale. It was named a Strong Performer in The Forrester Wave for B2C Customer Data Platforms, Q3 2026.

Key capabilities of Amperity

• Customer Context Foundation: unified, complete customer profiles across touchpoints
• AI recommendations: suggests next best actions and optimal outreach timing
• Single source of truth: consolidates fragmented customer data
• Enterprise personalization: experiences tailored to each customer at scale
• Cross-team use: supports marketing, analytics and customer service

How Amperity works

Amperity ingests customer data from many systems, resolves it into unified profiles, and applies intelligence to recommend which customers to reach, when to contact them and which messaging should resonate. Activation happens through connected ad, marketing and data tools.

Who uses Amperity?

Large B2C brands. Customers named include Wyndham Hotels & Resorts (60 percent conversion increase), Alaska Airlines (198 percent loyalty conversion increase), New Look and Citizen Watch.

Amperity pricing

Amperity does not display prices on its homepage. Enterprise pricing is quoted by the vendor.

Amperity alternatives

Mutinex and Lifesight focus on marketing measurement, CreativeX analyzes creative performance, and Copy.ai and Writesonic generate marketing copy. Amperity is a customer data platform at its core.