Yext

What is Yext?

Yext is an enterprise marketing platform for brands that manage visibility across search, AI assistants and customer channels using verified brand data. The vendor describes it as an agentic marketing platform built on a Knowledge Graph of brand facts. Its products include Listings, Reviews, Pages, Social, Search, Email and Scout.

Key features of Yext

• Knowledge Graph: A central store of brand-verified data that feeds every channel.
• Listings: Publishes accurate business information to a publisher network.
• Reviews and social: Review responses and social posts managed from the platform.
• Pages and Search: Location pages and on-site search driven by brand data.
• Scout: Visibility insights showing where a brand wins or loses, down to individual locations, with iOS and Android apps.
• Agents and MCP: Deployable agents on verified data, with MCP and API access for your own AI.

How Yext works

Brands load their facts into the Knowledge Graph, and Yext distributes them to listing publishers, location pages and search surfaces. Marketers, local teams and agencies work in a shared workspace, and agents create content such as pages, posts, review responses and email campaigns. Scout reports on visibility and competitor rankings.

Who uses Yext?

Yext is built for enterprise and multi-location brands where consistent data across locations matters. It also serves agencies that manage those programs.

Yext pricing

Yext does not publish pricing; the vendor offers demos and quotes plans directly.

Yext integrations

The vendor's site mentions a publisher network and integration through MCP and APIs but does not name specific third-party apps. Developers can build custom agents and workflows with its APIs.

Yext alternatives

Moz focuses on SEO tools and local listings for smaller businesses. Ahrefs is an SEO research and backlink tool without listings distribution. Yoast SEO is a WordPress plugin for on-page SEO, and Screaming Frog is a site crawler, so Yext covers a different, brand-data scope.