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Competitor keyword research for SEO and PPC
Updated
SpyFu is a competitor keyword research platform for SEO and Google Ads (PPC) teams. It shows which keywords competitors rank for and buy, the ads they have tested and how your own site compares.
Users enter a competitor domain and SpyFu returns that site's keywords, ads and backlinks, drawn from historical search data. Teams save the best terms to lists, track rankings and ad rank over time, and export data or reports. The AI audit checks the user's own site for issues.
SpyFu is used by SEO specialists, PPC managers, agencies and small businesses, and the vendor says it is used in 38 countries. It suits teams that start from competitor data to decide which keywords to target.
SpyFu sells tiered subscriptions named Basic, Professional and Team, with monthly and annual billing. The vendor lists current rates on its pricing page, and offers a free trial of its PPC Ad Rank Tracker rather than a general trial.
The vendor names ChatGPT through SpyFu GPT and offers an API for custom stacks and automated exports.
Ahrefs has a larger backlink index and a broader SEO suite, where SpyFu emphasizes competitor keywords and PPC history. Moz is known for domain authority metrics and a long-established SEO toolset with a gentler learning curve. Screaming Frog SEO Spider is a desktop crawler for technical audits, not a competitor keyword database.
Pricing Model
SUBSCRIPTION
Starting Price
$33/mo
Free Options
Free trial
| Feature | Basic | Professional | Team |
|---|---|---|---|
| Competitor keyword research | , | , | |
| Rank tracking | , | , | |
| Everything in Basic | , | , | |
| Higher limits | , | , | |
| Everything in Professional | , | , | |
| Multiple users | , | , |
Other
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Desktop website crawler for technical SEO
All-in-one SEO toolset for keywords, backlinks, and site audits.
SEO software for rankings, keywords, links, and site audits
