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Marketing data integration and analytics platform from Salesforce
Updated
Salesforce Marketing Cloud Intelligence, formerly Datorama, is an AI-powered marketing analytics platform that unifies marketing data from many channels in one place. Salesforce rebranded Datorama in 2022, and it sits alongside the newer Salesforce Marketing Intelligence product built natively on the Salesforce Platform.
Marketing Cloud Intelligence is used by enterprise marketing and analytics teams that need to combine data across many ad, email, social and CRM sources, particularly organizations already using Salesforce. Agencies use it to report performance across clients.
Salesforce does not publish a list price for Marketing Cloud Intelligence on the page reviewed. Pricing depends on data sources, connectors and volume, so organizations should contact Salesforce for a quote.
Common alternatives to Salesforce Marketing Cloud Intelligence (formerly Datorama) include Improvado, Supermetrics and Adverity. Improvado and Adverity are marketing data integration and reporting platforms, while Supermetrics focuses on moving data into spreadsheets and BI tools. Compare connector coverage, modeling flexibility and cost.
Pricing Model
QUOTE BASED
Starting Price
Contact vendor
Free Options
None
API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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