Rootly

Rootly is an incident management platform that helps engineering and SRE teams respond to outages faster and learn from them systematically. It runs where responders already work — Slack and Microsoft Teams — automating the tedious parts of an incident: spinning up a dedicated channel, assigning roles, paging the right people, tracking a timeline, and keeping stakeholders updated, all driven by consistent, codified workflows instead of ad-hoc heroics.

The platform pairs incident response with its own on-call product, so scheduling, escalation policies, and alerting live alongside the response tooling rather than in a separate system. Rootly's AI capabilities — an AI SRE and Co-Pilot — analyze incident data to suggest likely root causes, surface similar past incidents, and point responders to relevant documentation directly in the chat, compressing time-to-resolution. After an incident, Rootly generates retrospectives and tracks follow-up action items, and its analytics reveal reliability trends, MTTR, and recurring failure patterns across the organization.

Rootly targets reliability-focused engineering teams that want a modern, automation-first alternative to legacy alerting tools, and it is a common migration destination as older products reach end of life. Pricing is per user with annual contracts: Incident Response and On-Call each start around $20 per user per month, with Essentials and Scale tiers and custom Enterprise terms; most teams land between roughly $15,000 and $60,000 per year. It competes with incident.io, PagerDuty, and Opsgenie, differentiating on AI assistance and unified response-plus-on-call.