Privy

What is Privy?

Privy is an email and SMS marketing platform for ecommerce and direct-to-consumer brands that combines list growth tools with campaigns, automation and expert strategy. The vendor says it serves 10,000+ customers.

Key features of Privy

• List growth: popups and displays with exit-intent offers, quizzes and targeting.
• Email campaigns: drag-and-drop editor with ecommerce templates that pull in products and discount codes.
• Automation: prebuilt and visual flows from welcome series to win-back.
• SMS: SMS and MMS marketing as an add-on, with credits that roll over.
• Reporting: real-time opens, clicks and revenue across campaigns and flows.
• Strategy support: dedicated strategists and customer success managers.

How Privy works

Shoppers join the list through pop-ups and forms on the store, contacts sync from the ecommerce platform, and Privy sends campaigns and automated flows by email and SMS. Revenue reporting shows which messages convert.

Who uses Privy?

Ecommerce and direct-to-consumer brands, mainly on Shopify, BigCommerce, Wix, Squarespace and WooCommerce.

Privy pricing

Privy email is priced by mailable contacts, starting at $30 per month for up to 1,500 contacts, with unlimited sends. The Pop-ups and Displays product starts at $24 per month for up to 10,000 page views. The SMS add-on includes 250 credits at no cost and paid tiers start at $20 per month. Billing is monthly with no annual contracts, and a 15-day free trial needs no credit card.

Privy integrations

Privy works with BigCommerce, Shopify, Squarespace, Weebly, Wix and WooCommerce. Contacts sync automatically to Shopify, BigCommerce or Wix and to select platforms including Klaviyo.

Privy alternatives

Klaviyo and Mailchimp are broader marketing automation platforms, and Klaviyo is the closest ecommerce competitor. Omnisend focuses on ecommerce email and SMS, and Brevo is a general-purpose email and SMS platform.