Litmus

What is Litmus?

Litmus is an email marketing workflow platform for designers, developers and marketers who need to build, test and monitor email before it goes out. It is now part of Validity Engage, an AI-powered platform that includes Litmus capabilities.

Key features of Litmus

• Email testing: preview emails across 100+ clients and devices.
• Live monitoring: 24/7 alerts for failing links and broken renders.
• Competitive intelligence: benchmark sends against millions of emails.
• Deliverability: track inbox placement, domain reputation and engagement.
• Personalization: no-code live polls, personalized images and countdown timers.
• Collaboration: gather feedback and approvals in one place.
• Contact data quality: verified contact data for targeting.

How Litmus works

Teams build an email in Litmus or import it from their email service provider, preview it across clients, run checks and collect approvals. After sending, monitoring and deliverability tools track problems.

Who uses Litmus?

Designers and developers, marketers and marketing leaders in agencies, retail, financial services, software and travel. The vendor names Kate Spade New York, GasBuddy and Emerson as customers.

Litmus pricing

Litmus does not publish prices. Pricing is handled through its contact-sales form, and the product is now offered as part of Validity Engage.

Litmus integrations

Litmus integrates with Acoustic Campaign, Adobe Journey Optimizer, Adobe Marketo, Campaign Monitor, HubSpot, Klaviyo, Mailchimp, Oracle Eloqua, Oracle Responsys, Salesforce Marketing Cloud and SAP Marketing Cloud.

Litmus alternatives

Mailchimp and Klaviyo send emails, while Litmus tests and monitors emails built in those tools. Brevo and Omnisend are sending platforms that include their own basic builders.