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Person-based product and marketing analytics for growth
Kissmetrics is a product and marketing analytics platform built around person-based tracking — following individual customers across sessions, devices, and touchpoints rather than counting anonymous pageviews. By tying behavior to real people over time, it helps SaaS and e-commerce teams understand the full customer journey: which channels bring valuable users, how people move through funnels, where they drop off, and what drives conversion, retention, and revenue. This person-centric view supports growth and marketing decisions that session-based analytics can miss.
The platform focuses on funnels, cohorts, and revenue insight. Funnel reports reveal where users abandon key flows (signup, activation, checkout); cohort and retention analysis show how engagement and revenue evolve over time; and behavioral segmentation ties actions to outcomes. Kissmetrics also supports A/B test analysis, campaign and channel attribution, and automated reporting, plus integrations with common marketing and data tools. Its usage-based, event-driven model scales with the volume of activity you track, targeting teams that want deep behavioral and revenue analytics tied to individual users.
Kissmetrics serves SaaS and e-commerce growth, product, and marketing teams. Pricing is usage-based on monthly events, without a free plan (a free trial is available): tiers scale from an entry point around $25–$26/month (for low event volumes) up through higher tiers (for example around $299/month for millions of events) to custom Enterprise for large volumes, so cost tracks the activity you measure. It competes with Mixpanel, Amplitude, Heap, and PostHog, differentiating on person-based customer-journey analytics with strong funnel and revenue focus.
Pricing Model
Usage-based (events)
Starting Price
$26/mo
Free Options
Free trial
From ~$26/month for lower event volumes.
From ~$299/month for millions of events.
Custom pricing for large event volumes.
| Feature | Starter Popular | Growth | Enterprise |
|---|---|---|---|
| Person-based tracking | — | — | |
| Funnel analysis | — | — | |
| Cohort analysis | — | — | |
| Basic reporting | — | — | |
| Integrations | — | — | |
| Higher event volume | — | — | |
| Advanced funnels | — | — | |
| Retention analysis | — | — | |
| A/B test analysis | — | — | |
| Attribution | — | — | |
| High event volume | — | — | |
| Advanced security and SSO | — | — | |
| Dedicated support | — | — | |
| Custom reporting | — | — | |
| SLA | — | — |
Other
CRM
Marketing
Finance
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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