Frill

Frill is a lightweight, clean customer-feedback platform that helps product teams capture ideas, prioritize with votes, share a public roadmap, and announce what shipped via a changelog. Instead of feedback scattered across support tickets, emails, and chats, customers post and upvote ideas on a feedback widget or board, so teams can see what users actually want. Its simple, well-designed approach makes it a popular, affordable alternative to heavier product-management suites for startups and small teams focused on closing the feedback loop.

The platform covers the core feedback-to-roadmap-to-announcement loop. Idea boards collect and let users vote and comment on feature requests; a public (or private) roadmap communicates what is planned, in progress, and done; and a changelog/announcements widget re-engages users when features ship. Frill offers embeddable widgets, custom domains and branding, and add-ons like surveys and white-label, plus unlimited teammates on every plan. Its focus is being a fast, tidy way to gather feedback and keep customers informed, rather than a full prioritization or product-ops system.

Frill serves startups, indie makers, and small product teams that want simple feedback, roadmaps, and changelogs. Pricing (with unlimited teammates and a 14-day free trial, no free plan) includes Startup around $25/month (with a 50-active-idea cap), Business around $49/month (unlimited ideas), Growth around $149/month, and Enterprise around $349/month, plus add-ons (Privacy +$25, Surveys +$25, White-label +$100). It competes with Canny, Featurebase, Productboard, and Nolt, differentiating on a simple, affordable, well-designed feedback-and-roadmap tool.