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Customer engagement and retention platform for mobile-first brands
CleverTap is a customer engagement and retention platform, originally from India and used globally, that combines analytics, segmentation, and omnichannel messaging to help consumer brands retain and grow users. It is especially strong for mobile-first businesses that need to understand behavior and engage users across channels.
The platform covers behavioral analytics and segmentation, a visual journey builder, omnichannel messaging (push, email, SMS, in-app, WhatsApp, web), personalization, and retention analytics, with Essentials and higher tiers priced by monthly active users. Its blend of analytics and engagement in one platform differentiates it from point messaging tools.
CleverTap serves consumer brands, especially app-led businesses in retail, fintech, media, and gaming, that need to analyze behavior and engage users to drive retention. Its analytics-plus-engagement approach and mobile heritage make it a leading engagement platform, frequently compared with MoEngage and Braze.
Pricing Model
Subscription
Starting Price
$75/mo
Free Options
Free trial
| Feature | Essentials | Advanced | Enterprise |
|---|---|---|---|
| Behavioral analytics | — | — | |
| Segmentation | — | — | |
| Omnichannel messaging | — | — | |
| Journey builder | — | — | |
| By monthly active users | — | — | |
| Advanced personalization | — | — | |
| Predictive AI | — | — | |
| More channels | — | — | |
| Analytics | — | — | |
| Custom quote | — | ||
| Scale & security | — | — | |
| Advanced controls | — | — | |
| Dedicated support | — | — | |
| Custom limits | — | — |
Other
CRM
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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