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Full-stack retention and marketing automation platform
WebEngage is a full-stack retention and marketing automation platform from India (part of Netcore) that helps consumer businesses engage and retain users across web, mobile, email, SMS, WhatsApp, and push. It combines a customer data platform with journey designer and personalization to drive retention and revenue.
The platform covers customer data unification and segmentation, a visual journey designer, cross-channel campaigns, personalization and recommendations, and analytics and funnels, with a sales-led pricing model. Its focus on retention and lifecycle marketing suits B2C businesses in e-commerce, edtech, media, and financial services.
WebEngage serves mid-market and enterprise consumer brands that want to unify customer data and run cross-channel retention campaigns. Its journey designer, personalization, and India-and-emerging-markets strength make it a popular retention platform, often compared with MoEngage and CleverTap.
Pricing Model
Custom
Starting Price
Contact vendor
Free Options
None
| Feature | Growth | Enterprise |
|---|---|---|
| Customer data platform | — | |
| Journey designer | — | |
| Cross-channel campaigns | — | |
| Segmentation | — | |
| Custom quote | ||
| Advanced personalization | — | |
| Recommendations | — | |
| Advanced analytics | — | |
| Dedicated support | — |
Other
CRM
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
AI-powered customer engagement and cross-channel marketing
Customer engagement platform for cross-channel messaging
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