Sensor Tower

What is Sensor Tower?

Sensor Tower is a digital market intelligence platform for mobile apps, digital advertising and audiences. The vendor says it combines data from a global consumer panel and app store APIs and reports it in one platform.

Key features of Sensor Tower

• App Performance Insights: downloads, revenue, active users, sessions, time spent, keyword rankings and ratings.
• App Advertising Insights: share of voice across apps and ad networks, plus top advertisers, publishers and creatives.
• Web Insights: visits, visits per unique user and unique visitors across desktop and mobile web.
• Pathmatics: ads served, spend and impression estimates and share of voice across channels such as Facebook, Instagram, TikTok and YouTube.
• Gaming Insights: game metrics including ARPDAU, sub-genres and monetization.
• Audience Insights: which apps consumers use and which ads they see.

How Sensor Tower works

Analysts search for an app, publisher or advertiser and view estimated downloads, revenue, usage and ad activity. Dashboards compare competitors over time at daily, weekly and monthly levels for web data, and a Chrome extension shows Web Insights on any site.

Who uses Sensor Tower?

Sensor Tower serves digital and marketing teams, app developers, advertisers, gaming companies and competitive analysts. The vendor lists Duolingo, Spotify, Coca-Cola, P&G, Western Union and Activision Blizzard as customers.

Sensor Tower pricing

Sensor Tower does not publish pricing; the vendor quotes plans through its sales team after a demo request. The site offers a free sign-up, but trial terms are not described.

Sensor Tower integrations

The Sensor Tower site does not name third-party integrations. Data is delivered through its web platform and a Chrome extension.

Sensor Tower alternatives

AppMagic is a mobile app and game market analytics product with revenue and download estimates. Appfigures is a lower-cost tool for app store analytics, keywords and review tracking. Google Analytics measures traffic on your own properties rather than competitor markets. Sensor Tower differs by covering competitor apps, ads and audiences in one dataset.