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Decoded by Sia·about 5 hours ago03
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How good is Zoho CRM's Zia AI for lead scoring and forecasting?
Most major CRMs now ship AI, so judge it on whether it actually changes rep behaviour. Zoho CRM's Zia scores leads, predicts deal closures, flags anomalies, suggests best-time-to-contact, and with Zia GPT drafts emails and summarizes records — https://saaskart.co/software/zoho-crm. Salesforce (Einstein) and HubSpot have strong AI too, usually at higher tiers.
The practical test: does the AI surface which deals to work today and why? Clean data matters more than the model — garbage in, garbage predictions.
Are you trying to prioritize leads, forecast, or automate admin?
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