Loom vs Wistia: Which Screen Recording Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Loom vs Wistia, in 15 seconds
Choose Loom if…
- You want deeper AI and automation features
Choose Wistia if…
- You depend on a broad integration ecosystem
- You have strict security & compliance needs
- You need the broader feature set
Head-to-Head Scorecard
How Loom and Wistia score
Wistia leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
LoomNo reviewsWistiaNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Loom0Wistia0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Loom$13/moWistia$79/mo - Even
Free Access
Availability of a free plan and/or free trial
LoomFree plan + trialWistiaFree plan + trial - Wistia
Integrations
Number of listed third-party integrations
Loom8Wistia10 - Wistia
Features
Number of listed product capabilities
Loom11Wistia12 - Loom
AI Features
Capabilities mentioning AI, automation or ML
Loom2Wistia1 - Wistia
Security & Compliance
Number of listed compliance certifications
Loom2Wistia3 - Loom
Platforms & Deployment
Supported platforms and deployment options
Loom6Wistia3
Feature Comparison
Loom vs Wistia feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Loom
WistiaPricing Comparison
Loom vs Wistia pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Loom
$13/mo to start- 25 videos/member
- 5-min recording cap
- Screen + camera recording
- Transcripts (50+ languages)
- Unlimited videos & length
- Custom branding
- Engagement insights
- Privacy controls
- Everything in Business
- AI titles & summaries
- Auto chapters
- Filler-word & silence removal
- SSO & SCIM
- Advanced admin & security
- Salesforce integration
- Dedicated support
Wistia
$79/mo to start- 1 user
- 10 media files
- 200 GB bandwidth
- Customizable player
- 3 users included
- 250 GB storage
- 1 TB bandwidth
- Lead capture and CTAs
- More users and storage
- Advanced security
- SSO
- Dedicated support
- HubSpot/Marketo/Pardot sync
- Klaviyo/ActiveCampaign/Eloqua
- Lead scoring from views
- Campaign triggers
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Loom vs Wistia: strengths and trade-offs
Loom
Pros
- Free plan available
- Free trial offered
- Lower starting price ($13/mo)
- Compliance: SOC 2 Type II, GDPR
- Stronger AI / automation features
- Public API available
Cons
- Fewer native integrations than the alternative
Wistia
Pros
- Free plan available
- Free trial offered
- Broad integration ecosystem (10)
- Compliance: SOC 2, GDPR, CCPA
- Public API available
Cons
- Higher starting price ($79/mo)
Buyer Fit
Who should use Loom vs Wistia?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Wistia
Wistia connects to more tools for multi-client workflows.
Enterprises
Wistia
Wistia leads on compliance and breadth for complex needs.
Ecommerce
Wistia
Wistia integrates with more of the commerce stack.
SaaS companies
Loom
Loom is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (1)
Only in Loom (7)
Only in Wistia (9)
Keep Exploring
Other alternatives worth considering
Similar screen recording products buyers compare alongside Loom and Wistia.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Loom and Wistia against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationLoom vs Wistia — Frequently Asked Questions
What is the difference between Loom and Wistia?
Loom and Wistia are both Screen Recording solutions. Loom is rated 0.0/5 by 0 users, while Wistia is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Loom or Wistia?
Based on user ratings, Loom scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Loom or Wistia?
Loom is the more affordable option, starting at $13/month.
Does Loom or Wistia have a free plan?
Loom offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Loom to Wistia?
Switching between Loom and Wistia is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Loom vs Wistia?
Loom is best suited for teams that prioritise enterprise features. Wistia works well for teams looking to start free and scale.
Our Verdict
The bottom line on Loom vs Wistia
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Wistia
Wistia leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Loom
Loom ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.