Salesforce vs Wild Apricot: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Salesforce vs Wild Apricot, in 15 seconds
Choose Salesforce if…
- You depend on a broad integration ecosystem
- You want deeper AI and automation features
- You have strict security & compliance needs
- You need the broader feature set
Choose Wild Apricot if…
- You want the lower entry price
- You need a genuinely free plan
Head-to-Head Scorecard
How Salesforce and Wild Apricot score
Salesforce leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
SalesforceNo reviewsWildNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Salesforce0Wild0 - Wild Apricot
Entry Pricing
Lowest published starting price (free plan = lowest)
Salesforce$25/moWild$60/mo - Wild Apricot
Free Access
Availability of a free plan and/or free trial
SalesforceFree trialWildFree plan + trial - Salesforce
Integrations
Number of listed third-party integrations
Salesforce10Wild6 - Salesforce
Features
Number of listed product capabilities
Salesforce12Wild0 - Salesforce
AI Features
Capabilities mentioning AI, automation or ML
Salesforce2Wild— - Salesforce
Security & Compliance
Number of listed compliance certifications
Salesforce5Wild3 - Even
Platforms & Deployment
Supported platforms and deployment options
Salesforce5Wild5
Feature Comparison
Salesforce vs Wild Apricot feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Salesforce
Wild ApricotPricing Comparison
Salesforce vs Wild Apricot pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Salesforce
$25/mo to start- Core CRM
- Basic pipeline
- Email integration
- Simple automation
- Sales automation
- Customization
- Reporting
- Quotes
- Advanced customization
- Workflow (Flow)
- Forecasting
- Territory management
- Full feature set
- Premier support
- Sandboxes
- Agentforce AI (add-on)
Wild Apricot
$60/mo to start- Event registration
- Online payments
- Automated dues and renewals
- Member database and profiles
- More admin users
- Priority support
- Higher contact limits
- Advanced membership tools
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Salesforce vs Wild Apricot: strengths and trade-offs
Salesforce
Pros
- Free trial offered
- Lower starting price ($25/mo)
- Broad integration ecosystem (10)
- Compliance: SOC 2, ISO 27001, GDPR
- Stronger AI / automation features
- Public API available
Cons
- No free plan
Wild Apricot
Pros
- Free plan available
- Free trial offered
- Compliance: PCI DSS, SOC 2 Type II, GDPR
- Public API available
Cons
- Higher starting price ($60/mo)
- Fewer native integrations than the alternative
Buyer Fit
Who should use Salesforce vs Wild Apricot?
Startups
Wild Apricot
Wild Apricot keeps early-stage costs lowest with its entry tier.
Small businesses
Wild Apricot
Wild Apricot offers the most accessible pricing for lean teams.
Agencies
Salesforce
Salesforce connects to more tools for multi-client workflows.
Enterprises
Salesforce
Salesforce leads on compliance and breadth for complex needs.
Ecommerce
Salesforce
Salesforce integrates with more of the commerce stack.
SaaS companies
Salesforce
Salesforce is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (2)
Only in Salesforce (8)
Only in Wild Apricot (4)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside Salesforce and Wild Apricot.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Salesforce and Wild Apricot against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationSalesforce vs Wild Apricot — Frequently Asked Questions
What is the difference between Salesforce and Wild Apricot?
Salesforce and Wild Apricot are both CRM Software solutions. Salesforce is rated 0.0/5 by 0 users, while Wild Apricot is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Salesforce or Wild Apricot?
Based on user ratings, Salesforce scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Salesforce or Wild Apricot?
Salesforce is the more affordable option, starting at $25/month.
Does Salesforce or Wild Apricot have a free plan?
Wild Apricot offers a free plan. Salesforce does not have a free tier but does offer a free trial.
Can I switch from Salesforce to Wild Apricot?
Switching between Salesforce and Wild Apricot is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Salesforce vs Wild Apricot?
Salesforce is best suited for teams that prioritise enterprise features. Wild Apricot works well for teams looking to start free and scale.
Our Verdict
The bottom line on Salesforce vs Wild Apricot
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Wild Apricot
Wild Apricot has the friendliest entry point for new teams.
Best for Enterprise
Salesforce
Salesforce leads on compliance and feature breadth.
Best Value
Wild Apricot
Wild Apricot delivers the lowest cost to get started.
Best AI Features
Salesforce
Salesforce ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.