Clay vs Luru: Which Sales AI Agents Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
The Short Answer
Clay vs Luru, in 15 seconds
Choose Clay if…
- You want the lower entry price
- You need a genuinely free plan
- You need the broader feature set
Choose Luru if…
- You depend on a broad integration ecosystem
Head-to-Head Scorecard
How Clay and Luru score
Clay leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
ClayNo reviewsLuruNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
Clay0Luru0 - Clay
Entry Pricing
Lowest published starting price (free plan = lowest)
Clay$167/moLuruCustom - Clay
Free Access
Availability of a free plan and/or free trial
ClayFree plan + trialLuruFree trial - Luru
Integrations
Number of listed third-party integrations
Clay5Luru6 - Clay
Features
Number of listed product capabilities
Clay8Luru6 - Even
AI Features
Capabilities mentioning AI, automation or ML
Clay,Luru, - Even
Security & Compliance
Number of listed compliance certifications
Clay2Luru2 - Even
Platforms & Deployment
Supported platforms and deployment options
Clay4Luru4
Feature Comparison
Clay vs Luru feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
Clay
LuruPricing Comparison
Clay vs Luru pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Clay
$167/mo to start- 100 data credits per month
- 500 actions per month
- Up to 200 rows per table
- 15,000 actions per month
- 3,000 data credits per month
- Phone enrichment, job change signals
- Starting price; 14-day trial
- 40,000 actions per month
- 6,000 data credits per month
- CRM auto-sync, HTTP API
- Starting price; 14-day trial
- 200,000+ actions per month
- SSO and RBAC
- Unlimited audiences
- Annual commitment
Luru
Custom to start- Meeting note capture
- Higher usage limits
- Integrations
- Email support
- Everything in Pro
- SSO and admin controls
- Deal alerts
- Dedicated support
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Clay vs Luru: strengths and trade-offs
Clay
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2, GDPR
- Public API available
Cons
- Fewer native integrations than the alternative
Luru
Pros
- Free trial offered
- Broad integration ecosystem (6)
- Compliance: SOC 2, GDPR
- Public API available
Cons
- No free plan
- Pricing is quote-based (less transparent)
Buyer Fit
Who should use Clay vs Luru?
Startups
Clay
Clay keeps early-stage costs lowest with its entry tier.
Small businesses
Clay
Clay offers the most accessible pricing for lean teams.
Agencies
Luru
Luru connects to more tools for multi-client workflows.
Enterprises
Clay
Clay leads on compliance and breadth for complex needs.
Ecommerce
Luru
Luru integrates with more of the commerce stack.
SaaS companies
Clay
Clay is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (4)
Only in Clay (1)
Only in Luru (2)
Keep Exploring
Other alternatives worth considering
Similar sales ai agents products buyers compare alongside Clay and Luru.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Clay and Luru against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationClay vs Luru, Frequently Asked Questions
What is the difference between Clay and Luru?
Clay and Luru are both Sales AI Agents solutions. Clay is rated 0.0/5 by 0 users, while Luru is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Clay or Luru?
Based on user ratings, Clay scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Clay or Luru?
Clay is the more affordable option, starting at $167/month.
Does Clay or Luru have a free plan?
Clay offers a free plan. Luru does not have a free tier but does offer a free trial.
Can I switch from Clay to Luru?
Switching between Clay and Luru is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Clay vs Luru?
Clay is best suited for teams that prioritise enterprise features. Luru works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Clay vs Luru
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Clay
Clay has the friendliest entry point for new teams.
Best for Enterprise
Clay
Clay leads on compliance and feature breadth.
Best Value
Clay
Clay delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.