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Keyway vs Lofty: Which Real Estate AI Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Keyway
Keyway
Rating
,
Reviews
0
From
Custom

in Real Estate AI

Lofty
Lofty
Rating
,
Reviews
0
From
Custom

in Real Estate AI

Jump to scorecard Ask SIA

The Short Answer

Keyway vs Lofty, in 15 seconds

Choose Keyway if…

  • You want to trial before paying

Choose Lofty if…

  • You want deeper AI and automation features

Head-to-Head Scorecard

How Keyway and Lofty score

It's evenly matched, each leads on 1 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Keyway
    No reviews
    Lofty
    No reviews

  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    Keyway
    0
    Lofty
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Even
    Keyway
    Custom
    Lofty
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Keyway
    Keyway
    Free trial
    Lofty
    Paid only

  • Integrations

    Number of listed third-party integrations

    Even
    Keyway
    6
    Lofty
    6

  • Features

    Number of listed product capabilities

    Even
    Keyway
    6
    Lofty
    6

  • AI Features

    Capabilities mentioning AI, automation or ML

    Lofty
    Keyway
    1
    Lofty
    3

  • Security & Compliance

    Number of listed compliance certifications

    Even
    Keyway
    1
    Lofty
    1

  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Keyway
    4
    Lofty
    4

Feature Comparison

Keyway vs Lofty feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

Keyway
Lofty
Overview
User rating
,
,
Pricing model
Subscription
Custom
Starting price
Custom
Custom
Free version
Free trial
Features
Key capabilities
Automated underwritingDeal sourcingDocument extractionMarket compsPortfolio dashboardsData integrations
AI assistant for lead follow-upCRM and IDX websitesMarketing automationTransaction toolsLead follow-up automationListing content generation
AI features
Automated underwriting
AI assistant for lead follow-upMarketing automationLead follow-up automation
Integrations & API
Integrations
YardiRealPageEntrataAppFolioSalesforceSnowflake
MLSZillowFollow Up BossSalesforceGmailFacebook Ads
Public API
Platforms
Deployment
CloudSaaS
CloudSaaS
Platforms
WebAPI
WebAPI
Mobile support
Security & Compliance
Compliance
SOC 2
SOC 2
Vendor
Company
,
,
Verified
Founded
2020
2012
Headquarters
New York, New York, USA
,

Pricing Comparison

Keyway vs Lofty pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Keyway

Custom to start
ProCustom
  • Higher usage limits
  • Deal sourcing
  • Integrations
  • Automated underwriting
EnterpriseCustom
  • Market comps
  • SSO and admin controls
  • Dedicated support
  • Everything in Pro

Lofty

Custom to start
ProCustom
  • CRM and IDX websites
  • Integrations
  • Email support
  • AI assistant for lead follow-up
EnterpriseCustom
  • Dedicated support
  • Marketing automation
  • Transaction tools
  • SSO and admin controls

Total cost of ownership factors

Free planKeyway Lofty
Free trial to evaluateKeyway Lofty
Transparent published pricingKeyway Lofty
Public API (build vs. buy add-ons)Keyway Lofty

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Keyway vs Lofty: strengths and trade-offs

Keyway

Pros

  • Free trial offered
  • Compliance: SOC 2
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Lofty

Pros

  • Compliance: SOC 2
  • Stronger AI / automation features
  • Public API available

Cons

  • No free plan
  • No free trial
  • Pricing is quote-based (less transparent)

Buyer Fit

Who should use Keyway vs Lofty?

Startups

Either

Either keeps early-stage costs lowest with its entry tier.

Small businesses

Either

Either offers the most accessible pricing for lean teams.

Agencies

Either

Either connects to more tools for multi-client workflows.

Enterprises

Either

Either leads on compliance and breadth for complex needs.

Ecommerce

Lofty

Lofty integrates with more of the commerce stack.

SaaS companies

Lofty

Lofty is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (1)

Salesforce

Only in Keyway (5)

YardiRealPageEntrataAppFolioSnowflake

Only in Lofty (5)

MLSZillowFollow Up BossGmailFacebook Ads

Keep Exploring

Other alternatives worth considering

Similar real estate ai products buyers compare alongside Keyway and Lofty.

EliseAI

EliseAI

Custom
Zuma

Zuma

Custom
Cherre

Cherre

Custom
REimagineHome

REimagineHome

Free
Roof AI

Roof AI

Custom
Versatile

Versatile

Custom
More Keyway alternatives →More Lofty alternatives →

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Keyway and Lofty against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

Keyway vs Lofty, Frequently Asked Questions

What is the difference between Keyway and Lofty?

Keyway and Lofty are both Real Estate AI solutions. Keyway is rated 0.0/5 by 0 users, while Lofty is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Keyway or Lofty?

Based on user ratings, Keyway scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Keyway or Lofty?

Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.

Does Keyway or Lofty have a free plan?

Neither Keyway nor Lofty currently offers a free plan, but Keyway provides a free trial.

Can I switch from Keyway to Lofty?

Switching between Keyway and Lofty is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Keyway vs Lofty?

Keyway is best suited for teams that prioritise enterprise features. Lofty works well for teams needing advanced capabilities.

Our Verdict

The bottom line on Keyway vs Lofty

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Either

It's a tie has the friendliest entry point for new teams.

Best for Enterprise

Either

It's a tie leads on compliance and feature breadth.

Best Value

Either

It's a tie delivers the lowest cost to get started.

Best AI Features

Lofty

Lofty ships more AI and automation.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Keyway and Lofty?

Visit Keyway Visit Lofty Ask SIA
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