Lofty

What is Lofty?

Lofty is an agentic AI operating system for real estate professionals. It brings together a CRM, IDX websites, lead generation across 33+ channels, mobile apps and transaction tools.

Key capabilities of Lofty

• Cowork agent: Handles routine tasks inside the CRM.
• Sales Agent: Captures and qualifies leads around the clock.
• Homeowner Agent: Identifies seller intent within a contact database.
• Social Agent: Creates and posts social content.
• Custom agents: Build workflows for your own tasks.
• IDX websites: SEO-optimized property search sites.
• Lead generation: Ads on Google Local Services, Facebook, Instagram and ZIP code farming.
• Transaction tools: Manage deals and mobile access for agents and clients.

How Lofty works

Lofty stores contacts and listings in its CRM and runs AI agents that call-prep, follow up, take notes and create content. The Sales Agent responds to new leads, while the Homeowner Agent scans the database for likely sellers. Lead generation campaigns feed new contacts into the same system.

Who uses Lofty?

Lofty is used by individual agents, sales teams, brokerages and lenders. The vendor says users report saving 3 or more hours a day through automation.

Lofty pricing

Lofty publishes package details on its price packages page, and personalized demos are offered. No free trial is mentioned on the homepage, so costs should be confirmed with the vendor.

Lofty alternatives

Alternatives include Follow Up Boss, which is a popular real estate CRM, kvCORE, which bundles CRM and websites for brokerages, and Chime, which is a CRM with lead conversion tools.