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Efficy vs HubSpot: Which CRM Software Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.

Rating
Reviews
0
From
€20/mo

in CRM Software

Leads 6/9
Rating
Reviews
0
From
$0/mo

in CRM Software

The Short Answer

Efficy vs HubSpot, in 15 seconds

Choose Efficy if…

  • You prefer Efficy's approach and ecosystem

Choose HubSpot if…

  • You want the lower entry price
  • You need a genuinely free plan
  • You depend on a broad integration ecosystem
  • You want deeper AI and automation features

Head-to-Head Scorecard

How Efficy and HubSpot score

HubSpot leads on 6 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Efficy
    No reviews
    HubSpot
    No reviews
  • Review Volume

    Number of verified reviews — a proxy for adoption

    Even
    Efficy
    0
    HubSpot
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    HubSpot
    Efficy
    €20/mo
    HubSpot
    $0/mo
  • Free Access

    Availability of a free plan and/or free trial

    HubSpot
    Efficy
    Free trial
    HubSpot
    Free plan + trial
  • Integrations

    Number of listed third-party integrations

    HubSpot
    Efficy
    6
    HubSpot
    10
  • Features

    Number of listed product capabilities

    HubSpot
    Efficy
    0
    HubSpot
    12
  • AI Features

    Capabilities mentioning AI, automation or ML

    HubSpot
    Efficy
    HubSpot
    2
  • Security & Compliance

    Number of listed compliance certifications

    HubSpot
    Efficy
    2
    HubSpot
    4
  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Efficy
    5
    HubSpot
    5

Feature Comparison

Efficy vs HubSpot feature breakdown

Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.

Efficy
HubSpot
Overview
User rating
Pricing model
Subscription
Freemium, per seat + contacts
Starting price
€20/mo
$0/mo
Free version
Free trial
Features
Key capabilities
CRM and contact managementMarketing automationEmail marketingSales pipeline and dealsSequences and quotesHelp desk and tickets+6
AI features
Marketing automationAI (Breeze) agents and copilots
Integrations & API
Integrations
Microsoft 365Google WorkspaceMailchimpSlackZapierERP connectors
GmailOutlookSalesforceSlackShopifyZapier+4
Public API
Platforms
Deployment
CloudSaaS
CloudSaaS
Platforms
WebiOSAndroid
WebiOSAndroid
Mobile support
Security & Compliance
Compliance
GDPRISO 27001
SOC 2ISO 27001GDPRHIPAA
Vendor
Company
Verified
Founded
2005
Headquarters
Brussels, Belgium

Pricing Comparison

Efficy vs HubSpot pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Efficy

€20/mo to start
Starter€20/month
  • EU hosting
  • Email integration
  • Dashboards
  • Contact and pipeline management
EnterpriseCustom
  • Customer service
  • Dedicated support
  • Marketing automation
  • Advanced security

HubSpot

$0/mo to start
Free ToolsFree
  • Free CRM
  • Contact management
  • Email marketing (limited)
  • Forms and live chat
Starter$20/month
  • All hubs at Starter level
  • Marketing automation (basic)
  • Sales pipeline
  • Help desk
Professional$100/month
  • Advanced automation
  • Sequences and forecasting
  • Custom reporting
  • Omni-channel marketing
EnterpriseCustom
  • Advanced permissions
  • Custom objects
  • Predictive lead scoring
  • Sandboxes

Total cost of ownership factors

Free planEfficy HubSpot
Free trial to evaluateEfficy HubSpot
Transparent published pricingEfficy HubSpot
Public API (build vs. buy add-ons)Efficy HubSpot

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Efficy vs HubSpot: strengths and trade-offs

Efficy

Pros

  • Free trial offered
  • Compliance: GDPR, ISO 27001
  • Public API available

Cons

  • No free plan
  • Higher starting price (€20/mo)
  • Fewer native integrations than the alternative

HubSpot

Pros

  • Free plan available
  • Free trial offered
  • Lower starting price ($0/mo)
  • Broad integration ecosystem (10)
  • Compliance: SOC 2, ISO 27001, GDPR
  • Stronger AI / automation features

Cons

    Buyer Fit

    Who should use Efficy vs HubSpot?

    Startups

    HubSpot

    HubSpot keeps early-stage costs lowest with its entry tier.

    Small businesses

    HubSpot

    HubSpot offers the most accessible pricing for lean teams.

    Agencies

    HubSpot

    HubSpot connects to more tools for multi-client workflows.

    Enterprises

    HubSpot

    HubSpot leads on compliance and breadth for complex needs.

    Ecommerce

    HubSpot

    HubSpot integrates with more of the commerce stack.

    SaaS companies

    HubSpot

    HubSpot is the more developer- and automation-friendly choice.

    Integration overlap

    Shared integrations (2)

    SlackZapier

    Only in Efficy (4)

    Microsoft 365Google WorkspaceMailchimpERP connectors

    Only in HubSpot (8)

    GmailOutlookSalesforceShopifyStripeZoomGoogle AdsWordPress

    Keep Exploring

    Other alternatives worth considering

    Similar crm software products buyers compare alongside Efficy and HubSpot.

    Ask SIA which solution fits your business

    SIA, Saaskart's AI buying assistant, weighs Efficy and HubSpot against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.

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    Efficy vs HubSpot — Frequently Asked Questions

    What is the difference between Efficy and HubSpot?

    Efficy and HubSpot are both CRM Software solutions. Efficy is rated 0.0/5 by 0 users, while HubSpot is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

    Which is better, Efficy or HubSpot?

    Based on user ratings, Efficy scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

    Which is cheaper, Efficy or HubSpot?

    HubSpot is the more affordable option, starting at $0/month.

    Does Efficy or HubSpot have a free plan?

    HubSpot offers a free plan. Efficy does not have a free tier but does offer a free trial.

    Can I switch from Efficy to HubSpot?

    Switching between Efficy and HubSpot is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

    Who should use Efficy vs HubSpot?

    Efficy is best suited for teams that prioritise enterprise features. HubSpot works well for teams looking to start free and scale.

    Our Verdict

    The bottom line on Efficy vs HubSpot

    Best Overall

    Either

    It's a tie balances user satisfaction and proven adoption.

    Best for Startups

    HubSpot

    HubSpot has the friendliest entry point for new teams.

    Best for Enterprise

    HubSpot

    HubSpot leads on compliance and feature breadth.

    Best Value

    HubSpot

    HubSpot delivers the lowest cost to get started.

    Best AI Features

    HubSpot

    HubSpot ships more AI and automation.

    Highest Rated

    Either

    Both earn equal user ratings.

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