Constant Contact vs Mailchimp: Which Email Marketing Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Constant Contact vs Mailchimp, in 15 seconds
Choose Constant Contact if…
- You prefer Constant Contact's approach and ecosystem
Choose Mailchimp if…
- You want the lower entry price
- You need a genuinely free plan
- You want deeper AI and automation features
Head-to-Head Scorecard
How Constant Contact and Mailchimp score
Mailchimp leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
ConstantNo reviewsMailchimpNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Constant0Mailchimp0 - Mailchimp
Entry Pricing
Lowest published starting price (free plan = lowest)
Constant$12/moMailchimp$13/mo - Mailchimp
Free Access
Availability of a free plan and/or free trial
ConstantFree trialMailchimpFree plan + trial - Even
Integrations
Number of listed third-party integrations
Constant10Mailchimp10 - Even
Features
Number of listed product capabilities
Constant12Mailchimp12 - Mailchimp
AI Features
Capabilities mentioning AI, automation or ML
Constant2Mailchimp3 - Even
Security & Compliance
Number of listed compliance certifications
Constant3Mailchimp3 - Even
Platforms & Deployment
Supported platforms and deployment options
Constant5Mailchimp5
Feature Comparison
Constant Contact vs Mailchimp feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Constant Contact
MailchimpPricing Comparison
Constant Contact vs Mailchimp pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Constant Contact
$12/mo to start- Drag-and-drop editor
- Templates
- Contact management
- Basic reporting
- Segmentation
- Automation paths
- A/B testing
- Resend to non-openers
- Advanced automation
- Custom reporting
- SEO recommendations
- Dynamic content
Mailchimp
$13/mo to start- Up to 250 contacts
- 500 monthly email sends
- 1 audience
- Basic templates
- Email and landing pages
- A/B testing
- Basic automations
- Multiple audiences
- Customer Journey Builder
- Predictive segmentation
- Send-time optimization
- Dynamic content
- Advanced segmentation
- Comparative reporting
- Multivariate testing
- Unlimited seats and roles
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Constant Contact vs Mailchimp: strengths and trade-offs
Constant Contact
Pros
- Free trial offered
- Lower starting price ($12/mo)
- Compliance: SOC 2, GDPR, CCPA
- Public API available
Cons
- No free plan
Mailchimp
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2, GDPR, CCPA
- Stronger AI / automation features
- Public API available
Cons
- Higher starting price ($13/mo)
Buyer Fit
Who should use Constant Contact vs Mailchimp?
Startups
Mailchimp
Mailchimp keeps early-stage costs lowest with its entry tier.
Small businesses
Mailchimp
Mailchimp offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Either
Either leads on compliance and breadth for complex needs.
Ecommerce
Mailchimp
Mailchimp integrates with more of the commerce stack.
SaaS companies
Mailchimp
Mailchimp is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (7)
Only in Constant Contact (3)
Only in Mailchimp (3)
Keep Exploring
Other alternatives worth considering
Similar email marketing products buyers compare alongside Constant Contact and Mailchimp.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Constant Contact and Mailchimp against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationConstant Contact vs Mailchimp — Frequently Asked Questions
What is the difference between Constant Contact and Mailchimp?
Constant Contact and Mailchimp are both Email Marketing solutions. Constant Contact is rated 0.0/5 by 0 users, while Mailchimp is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Constant Contact or Mailchimp?
Based on user ratings, Constant Contact scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Constant Contact or Mailchimp?
Constant Contact is the more affordable option, starting at $12/month.
Does Constant Contact or Mailchimp have a free plan?
Mailchimp offers a free plan. Constant Contact does not have a free tier but does offer a free trial.
Can I switch from Constant Contact to Mailchimp?
Switching between Constant Contact and Mailchimp is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Constant Contact vs Mailchimp?
Constant Contact is best suited for teams that prioritise enterprise features. Mailchimp works well for teams looking to start free and scale.
Our Verdict
The bottom line on Constant Contact vs Mailchimp
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Mailchimp
Mailchimp has the friendliest entry point for new teams.
Best for Enterprise
Either
It's a tie leads on compliance and feature breadth.
Best Value
Mailchimp
Mailchimp delivers the lowest cost to get started.
Best AI Features
Mailchimp
Mailchimp ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.