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Apollo.io vs Cresta: Which Sales AI Agents Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.

Apollo.io
Apollo.io
Leads 4/9
Rating
—
Reviews
0
From
$49/mo

in Sales AI Agents

Cresta
Cresta
Rating
—
Reviews
0
From
Custom

in Sales AI Agents

Jump to scorecard Ask SIA

The Short Answer

Apollo.io vs Cresta, in 15 seconds

Choose Apollo.io if…

  • You want the lower entry price
  • You need a genuinely free plan
  • You want deeper AI and automation features
  • You need the broader feature set

Choose Cresta if…

  • You depend on a broad integration ecosystem
  • You have strict security & compliance needs

Head-to-Head Scorecard

How Apollo.io and Cresta score

Apollo.io leads on 4 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Apollo.io
    No reviews
    Cresta
    No reviews

  • Review Volume

    Number of verified reviews — a proxy for adoption

    Even
    Apollo.io
    0
    Cresta
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Apollo.io
    Apollo.io
    $49/mo
    Cresta
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Apollo.io
    Apollo.io
    Free plan
    Cresta
    Paid only

  • Integrations

    Number of listed third-party integrations

    Cresta
    Apollo.io
    3
    Cresta
    11

  • Features

    Number of listed product capabilities

    Apollo.io
    Apollo.io
    8
    Cresta
    7

  • AI Features

    Capabilities mentioning AI, automation or ML

    Apollo.io
    Apollo.io
    3
    Cresta
    2

  • Security & Compliance

    Number of listed compliance certifications

    Cresta
    Apollo.io
    —
    Cresta
    4

  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Apollo.io
    4
    Cresta
    4

Feature Comparison

Apollo.io vs Cresta feature breakdown

Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.

Apollo.io
Cresta
Overview
User rating
—
—
Pricing model
Freemium
Custom Quote
Starting price
$49/mo
Custom
Free version
Free trial
Features
Key capabilities
230M+ contact & 30M+ company databaseAI multichannel prospectingAdvanced targeting & intent signalsAutomated outreach sequencesReal-time lead enrichmentInbound lead capture & routing+2
Autonomous AI AgentAgent Assist (real-time guidance)Conversation IntelligenceAutomated Quality ManagementKnowledge AgentReal-time coaching+1
AI features
AI multichannel prospectingAutomated outreach sequencesAI call summaries & conversation intelligence
Autonomous AI AgentAutomated Quality Management
Integrations & API
Integrations
SalesforceHubSpotChrome Extension
SalesforceNICEFive9GenesysAmazon ConnectTwilio+5
Public API
Platforms
Deployment
CloudSaaS
CloudSaaS
Platforms
WebAPI
WebAPI
Mobile support
Security & Compliance
Compliance
—
SOC 2HIPAAGDPRISO 27001
Vendor
Company
—
—
Verified
Founded
—
2017
Headquarters
—
Sunnyvale, California, USA

Pricing Comparison

Apollo.io vs Cresta pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Apollo.io

$49/mo to start
FreeFree
  • Limited email credits
  • Basic sequences
  • Chrome extension
PaidCustom
  • More credits & data
  • Advanced sequences
  • Conversation intelligence
  • CRM sync

Cresta

Custom to start
EnterpriseCustom
  • AI Agent & Agent Assist
  • Conversation Intelligence
  • Automated Quality Management
  • Integrations & dedicated support

Total cost of ownership factors

Free planApollo.io Cresta
Free trial to evaluateApollo.io Cresta
Transparent published pricingApollo.io Cresta
Public API (build vs. buy add-ons)Apollo.io Cresta

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Apollo.io vs Cresta: strengths and trade-offs

Apollo.io

Pros

  • Free plan available
  • Stronger AI / automation features
  • Public API available

Cons

  • Fewer native integrations than the alternative
  • No compliance certifications listed

Cresta

Pros

  • Broad integration ecosystem (11)
  • Compliance: SOC 2, HIPAA, GDPR
  • Public API available

Cons

  • No free plan
  • No free trial
  • Pricing is quote-based (less transparent)

Buyer Fit

Who should use Apollo.io vs Cresta?

Startups

Apollo.io

Apollo.io keeps early-stage costs lowest with its entry tier.

Small businesses

Apollo.io

Apollo.io offers the most accessible pricing for lean teams.

Agencies

Cresta

Cresta connects to more tools for multi-client workflows.

Enterprises

Cresta

Cresta leads on compliance and breadth for complex needs.

Ecommerce

Cresta

Cresta integrates with more of the commerce stack.

SaaS companies

Apollo.io

Apollo.io is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (1)

Salesforce

Only in Apollo.io (2)

HubSpotChrome Extension

Only in Cresta (10)

NICEFive9GenesysAmazon ConnectTwilioCiscoAvayaRingCentral8x8Intercom

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Apollo.io and Cresta against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

Apollo.io vs Cresta — Frequently Asked Questions

What is the difference between Apollo.io and Cresta?

Apollo.io and Cresta are both Sales AI Agents solutions. Apollo.io is rated 0.0/5 by 0 users, while Cresta is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Apollo.io or Cresta?

Based on user ratings, Apollo.io scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Apollo.io or Cresta?

Apollo.io is the more affordable option, starting at $49/month.

Does Apollo.io or Cresta have a free plan?

Apollo.io offers a free plan. Cresta does not have a free tier but offers paid plans.

Can I switch from Apollo.io to Cresta?

Switching between Apollo.io and Cresta is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Apollo.io vs Cresta?

Apollo.io is best suited for teams that prioritise enterprise features. Cresta works well for teams needing advanced capabilities.

Our Verdict

The bottom line on Apollo.io vs Cresta

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Apollo.io

Apollo.io has the friendliest entry point for new teams.

Best for Enterprise

Cresta

Cresta leads on compliance and feature breadth.

Best Value

Apollo.io

Apollo.io delivers the lowest cost to get started.

Best AI Features

Apollo.io

Apollo.io ships more AI and automation.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Apollo.io and Cresta?

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