Amplitude vs FullStory: Which Product Analytics Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Amplitude vs FullStory, in 15 seconds
Choose Amplitude if…
- You want the lower entry price
- You need a genuinely free plan
Choose FullStory if…
- You prefer FullStory's approach and ecosystem
Head-to-Head Scorecard
How Amplitude and FullStory score
Amplitude leads on 2 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
AmplitudeNo reviewsFullStoryNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Amplitude0FullStory0 - Amplitude
Entry Pricing
Lowest published starting price (free plan = lowest)
Amplitude$49/moFullStoryCustom - Amplitude
Free Access
Availability of a free plan and/or free trial
AmplitudeFree plan + trialFullStoryFree trial - Even
Integrations
Number of listed third-party integrations
Amplitude10FullStory10 - Even
Features
Number of listed product capabilities
Amplitude12FullStory12 - Even
AI Features
Capabilities mentioning AI, automation or ML
Amplitude1FullStory1 - Even
Security & Compliance
Number of listed compliance certifications
Amplitude5FullStory5 - FullStory
Platforms & Deployment
Supported platforms and deployment options
Amplitude3FullStory5
Feature Comparison
Amplitude vs FullStory feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Pricing Comparison
Amplitude vs FullStory pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Amplitude
$49/mo to start- Core product analytics
- Session replay included
- Unlimited feature flags
- Web experimentation
- Unlimited product analytics
- Behavioral cohorts
- Feature tagging
- Custom audiences
- Advanced behavioral analysis
- Causal insights
- Feature experimentation
- Predictive audiences
- SSO and advanced governance
- Advanced security
- Data residency options
- Dedicated support
FullStory
Custom to start- Session replay
- Autocapture
- Frustration signals
- Funnels and heatmaps
- Everything in Business
- Advanced analytics
- Higher session volume
- Advanced integrations
- Highest session volume
- Mobile app analytics
- Data governance
- SSO and security
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Amplitude vs FullStory: strengths and trade-offs
Amplitude
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2, ISO 27001, GDPR
- Public API available
Cons
FullStory
Pros
- Free trial offered
- Compliance: SOC 2, ISO 27001, GDPR
- Public API available
Cons
- No free plan
- Pricing is quote-based (less transparent)
Buyer Fit
Who should use Amplitude vs FullStory?
Startups
Amplitude
Amplitude keeps early-stage costs lowest with its entry tier.
Small businesses
Amplitude
Amplitude offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Either
Either leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Either
Either is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (5)
Only in Amplitude (5)
Only in FullStory (5)
Keep Exploring
Other alternatives worth considering
Similar product analytics products buyers compare alongside Amplitude and FullStory.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Amplitude and FullStory against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationAmplitude vs FullStory — Frequently Asked Questions
What is the difference between Amplitude and FullStory?
Amplitude and FullStory are both Product Analytics solutions. Amplitude is rated 0.0/5 by 0 users, while FullStory is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Amplitude or FullStory?
Based on user ratings, Amplitude scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Amplitude or FullStory?
Amplitude is the more affordable option, starting at $49/month.
Does Amplitude or FullStory have a free plan?
Amplitude offers a free plan. FullStory does not have a free tier but does offer a free trial.
Can I switch from Amplitude to FullStory?
Switching between Amplitude and FullStory is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Amplitude vs FullStory?
Amplitude is best suited for teams that prioritise enterprise features. FullStory works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Amplitude vs FullStory
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Amplitude
Amplitude has the friendliest entry point for new teams.
Best for Enterprise
Either
It's a tie leads on compliance and feature breadth.
Best Value
Amplitude
Amplitude delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.