Tofu

What is Tofu?

Tofu is a campaign automation platform for go-to-market teams. Its headline is to automate always-on campaigns inside your existing GTM stack. The site lists use cases including outbound, lead nurture, event follow-up, sales acceleration, re-engagement and expansion.

Key capabilities of Tofu

• Outbound campaigns: Automated campaigns to target accounts.
• Lead nurture: Ongoing nurture content for leads.
• Event follow-up: Follow-up campaigns after events.
• Sales acceleration: Campaigns that support open deals.
• Re-engagement: Campaigns to revive stalled accounts.
• Expansion: Campaigns for existing customer growth.

How Tofu works

Tofu connects to your CRM and marketing automation tools, identifies the accounts and contacts for a campaign, and generates and sends personalized content as part of an always-on program. Activity flows back to the connected systems.

Who uses Tofu?

Marketing and sales teams at B2B companies use Tofu. Customer logos on the site include Fastly, RingCentral, Wunderkind, Armis, Atlan and Kiddom. The site shows an AICPA SOC badge.

Tofu pricing

Tofu does not list prices on its main page. It offers a demo request, so pricing is quote-based.

Tofu alternatives

Writesonic is an AI writing tool for marketing content and SEO, and is not a campaign orchestration platform. Mutiny personalizes website experiences for B2B visitors. Persado generates and optimizes marketing language using its own language models.