Shaped

What is Shaped?

Shaped is a vector database and ranking platform that combines retrieval, ranking and learning in a single query. The vendor says it personalizes results per user. It supports search, recommendations, agent retrieval and RAG, feed ranking, similar items, personalized email and cart upsell. A banner on its site says Whatnot has acquired Shaped.

Key capabilities of Shaped

• ShapedQL: a SQL-like interface to retrieve, filter, score and reorder results.
• Hybrid search: semantic and keyword indexes together.
• Real-time ranking: vendor states latency under 50ms and 1,000+ QPS.
• Business rules: hard filters and diversity or exploration reordering.
• 30+ native connectors: batch and streaming ingestion without ETL.
• SDKs and MCP: Python SDK, TypeScript SDK or MCP access.

How Shaped works

You connect data sources, and Shaped handles embeddings, models and freshness. You query with ShapedQL using text, a user ID or an item ID as context, and the feedback loop learns from user interactions.

Who uses Shaped?

Engineering and data teams building recommendations, search or agent retrieval for marketplaces, media and ecommerce. The vendor lists SOC 2 Type 2, GDPR, CCPA and HIPAA compliance and a 99.95 percent uptime SLA.

Shaped pricing

Shaped does not list plan tiers. New users get $100 in free credits with no credit card required. The vendor claims $0.03 per answer versus $1.50 for traditional agent stacks, without further pricing detail.

Shaped alternatives

Recombee is a recommendation engine offered as an API with a similar focus. Constructor provides product search and discovery for ecommerce. Algolia is a search and discovery API with recommendation features, strongest on search.