Profitero

What is Profitero?

Profitero (marketed as Profitero+) is an ecommerce data, technology and services company serving consumer brands. It provides daily product and competitor data for digital shelf analytics, and tools and services for content, operations and retail media. The vendor says it covers 1,400+ retailers across 70+ countries.

Key capabilities of Profitero

• Digital Shelf: daily tracking of availability, price, content and search share across retailers.
• Sales and Share: estimates Amazon competitor first-party and third-party sales.
• Content Optimizer: SEO and AEO benchmarking with GenAI.
• Autopilot: Amazon content correction, operations and revenue recovery.
• Shelf Intelligent Media: programmatic and search retail media via Skai or Pacvue.

How Profitero works

Profitero collects product and competitor data from retailer sites daily, benchmarks listings against competitors and surfaces gaps in content, price, availability and search placement. Tools like Autopilot act on Amazon issues, while services teams support media, content and operations.

Who uses Profitero?

Consumer brands and their ecommerce, retail media and sales teams. The vendor reports 9k+ brands, 80M+ products and 40TB+ of data, and says it was named a Leader in the IDC MarketScape 2025 for Digital Shelf Analytics.

Profitero pricing

Profitero does not publish pricing. The site directs visitors to request a demo.

Profitero alternatives

Lily AI enriches product attributes so shoppers can find items on a retailer's own site, whereas Profitero measures brand performance across many retailers. Klevu is an ecommerce site search and discovery platform for merchants. Veesual provides virtual try-on and outfit recommendations for fashion shoppers.