Bluecore

What is Bluecore?

Bluecore is a retail marketing technology platform that combines customer data and experience orchestration to personalize marketing across channels. Founded in 2013, it unifies shopper identity, behavioral data and product data and builds one-to-one campaigns. The site notes Bluecore has been acquired by Insider One.

Key capabilities of Bluecore

• Shopper identity: unifies shopper, behavioral and product data.
• Predictive models: 20+ models such as next-best purchase and at-risk buyers.
• Cross-channel triggers: hundreds of triggers across email, SMS, site and paid media.
• Marketing Agent: AI that explains performance and suggests next steps.
• AI Shopping Assistant: conversational assistant for site, email, app and SMS.

How Bluecore works

Bluecore ingests shopper and catalog data, resolves identities, scores shoppers with predictive models and triggers messages when signals occur. Marketers manage email, mobile, site and paid media campaigns from one platform.

Who uses Bluecore?

Retail and ecommerce marketing teams. Named customers include Gap, J.Crew, Neiman Marcus, Lenovo, Fender and CVS. The vendor claims 80 percent less campaign production time than other providers.

Bluecore pricing

Bluecore does not list pricing. Prospects are directed to talk to the team or request a demo.

Bluecore alternatives

Algolia provides search and discovery for ecommerce sites, a different layer from campaign marketing. Intelligence Node supplies retail price and assortment intelligence. Daydream is a consumer shopping agent for fashion rather than a marketer's tool.