Phrase

What is Phrase?

Phrase is an enterprise language intelligence platform for managing multilingual content at scale. It combines a translation management system, a software localization product and an AI orchestration layer.

Key capabilities of Phrase

• Phrase TMS: Translation management system for workflows and vendors.
• Phrase Strings: Software localization for apps and products.
• Phrase Language AI: Machine translation and AI quality tools.
• Phrase Custom AI: Tailored AI models for a customer.
• Phrase Orchestrator: Runs localization workflows and routes content.
• Phrase Studio: Multimedia localization.
• Bring Your Own Engine: Plug your own MT engines into workflow steps.

How Phrase works

Content enters through connectors and APIs into TMS or Strings, where the orchestration layer decides per piece of content which translation engine or LLM to use based on context, quality needs and cost. Workflows can include human linguists and review steps before delivery. Integrations push results back to the source systems.

Who uses Phrase?

Phrase is used by localization managers, product teams and language service providers at global organizations. Its Freelancer plan targets individual translators, and Team and above target businesses.

Phrase pricing

Phrase lists a Freelancer plan from $27 per month billed annually and a Team plan at $1,245 per month billed annually. Business and Enterprise tiers are custom priced. A 14-day free trial is available.

Phrase alternatives

Alternatives include Smartling, which focuses on enterprise translation management, Lokalise, which targets product and engineering teams, and Crowdin, which serves software localization with a large integration list.