Pencil

What is Pencil?

Pencil is a generative ad creation AI agent offering a generative AI platform from Brandtech that creates, tests and predicts performance of ads. Founded in 2018 and based in London, United Kingdom, Pencil helps brands and in-house creative teams automate generative ad creation work and get results faster.

Key capabilities of Pencil

• Ad generation
• Creative performance prediction
• Brand-safe outputs
• Multi-model access
• Brand kit support
• Multi-format resizing

How Pencil works

Pencil takes text, image and video as input and produces image, video and text. It is powered by Multiple models (managed) models, with the vendor managing prompts, models and updates. It connects to tools such as Meta Ads, Google Ads, TikTok Ads and Shopify, so the agent works inside existing workflows.

Who uses Pencil?

Pencil is built for brands and in-house creative teams. It suits teams that want ad generation and creative performance prediction without adding headcount, while keeping people in control of review and final decisions.

Pencil vs Omneky

Pencil is often compared with Omneky. Pencil stands out for ad generation and brand-safe outputs. The right choice depends on your workflow, integrations and budget, so compare both on a real task.