Quartile

What is Quartile?

Quartile is a retail media optimization platform that helps ecommerce brands manage advertising across multiple channels. It describes itself as the world's largest, serving more than 5,300 customers in over 32 countries.

Key capabilities of Quartile

• Dynamic bidding: bids adjusted on real-time data
• Hourly placement adjustments: automated placement changes by the hour
• Per-product control: granular campaign control by product
• Omni-channel data: ingests and analyzes performance across channels
• Real-time reporting: insights across the funnel
• Marketplace coverage: Amazon Sponsored Ads and DSP, Walmart, Instacart and Criteo
• Direct channels: Google, Meta, Microsoft and ChatGPT Ads

How Quartile works

Quartile follows a four-step model: collect data from every channel, transform it into insights using proprietary algorithms, develop strategy with its expert team, and deliver results across the sales funnel. Algorithms adjust bids and placements continuously while strategists plan campaigns.

Who uses Quartile?

Quartile serves ecommerce brands and sellers advertising on retail media networks. The vendor reports $2B+ in annual retail ad spend managed, $25B+ in annual managed sales and a 41% average ROAS increase.

Quartile pricing

Quartile does not publish pricing. Services are quoted based on ad spend and channels managed.

Quartile alternatives

Alternatives include Pacvue for retail media management, Skai for cross-channel advertising and Teikametrics for marketplace optimization.