alby

What is alby?

alby is a unified AI agent for ecommerce brands that handles both sales and support. It guides shoppers through discovery, comparison and checkout, then answers post-order questions. Bluecore acquired alby, and Insider One acquired Bluecore in May 2026.

Key capabilities of alby

• Product discovery: research guidance and instant comparisons with recommendations
• Order support: tracking, returns and exchanges
• Policy answers: FAQs on warranty, sizing and store policies
• Escalation: real-time handoff for complex requests
• Guardrails: customizable controls to prevent hallucinations
• Auditing and voice: conversation auditing and brand voice control

How alby works

alby sits on a retailer's store, starting with Shopify, answers shopper questions from catalog and policy content, recommends products, and manages post-order requests. Brands can audit conversations, set guardrails and escalate to staff when a request is complex.

Who uses alby?

Ecommerce and retail brands. Customers named on its site include evo, Denali Electronics, PlushBeds, Banana Republic, Living Spaces and DXL, with case studies reporting 2x conversion at evo.

alby pricing

alby does not publish pricing on its homepage, and plans are quoted by the vendor.

alby alternatives

Envive, Zipchat AI and Big Sur AI are ecommerce shopping assistants, Gorgias is an ecommerce helpdesk, and Shopify Sidekick is Shopify's built-in assistant.