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Reviews and loyalty for ecommerce brands
Yotpo is an ecommerce marketing platform focused on reviews and loyalty, helping brands collect and display customer reviews and ratings, run loyalty and rewards programs, and use that customer content and data to drive sales and retention. Following a 2025 refocus, Yotpo now centers on its Reviews and Loyalty solutions after discontinuing its email and SMS products.
The platform's Reviews product collects, moderates, and displays customer reviews, photos, and ratings, with syndication and Google Shopping integration, while its Loyalty product runs points-based rewards and referral programs to drive retention. Together they help ecommerce brands build social proof and customer loyalty that increase conversions and repeat purchases.
Yotpo offers a free Reviews plan (up to 50 orders per month), a Reviews Growth plan from around 15 to 29 dollars, and custom Premium pricing, plus a Loyalty free plan (up to 100 orders), a Loyalty Pro from 199 dollars, and Premium from 799 dollars - with Reviews plus Loyalty starting around 368 dollars per month and enterprise implementations running higher. Aimed at ecommerce brands, it competes with Recharge, Rebuy, Bold Commerce, Klaviyo, and Okendo.
Pricing Model
freemium
Starting Price
$0/mo
Free Options
Free version, Free trial
| Feature | Reviews Free | Reviews Growth | Loyalty Pro | Loyalty Premium |
|---|---|---|---|---|
| Up to 50 orders per month | — | — | — | |
| Review collection | — | — | — | |
| Display widgets | — | — | — | |
| Basic moderation | — | — | — | |
| Get started | — | — | — | |
| Up to 500 orders | — | — | ||
| Review request emails | — | — | — | |
| Photo reviews | — | — | — | |
| Moderation | — | — | — | |
| From 15-29 dollars | — | — | — | |
| Points program | — | — | — | |
| Referrals | — | — | — | |
| Rewards | — | — | — | |
| Retention tools | — | — | — | |
| Higher volume | — | — | — | |
| Advanced loyalty | — | — | — | |
| Custom program | — | — | — | |
| Priority support | — | — | — | |
| Enterprise features | — | — | — |
Other
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Subscriptions and checkout apps for ecommerce
Email, SMS, and marketing automation built for ecommerce.
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