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AI-powered in-product research and surveys
Sprig is an AI-powered product experience platform that helps teams understand user behavior through in-product surveys, session replays, and AI analysis. Rather than sending users away to a separate survey, Sprig targets micro-surveys and studies at the right moment inside a web or mobile product, capturing intent and friction in context to inform product decisions.
The platform combines targeted in-product surveys, email and link surveys, and replays with AI agents that automate survey design, deployment, and analysis. That AI layer synthesizes open-ended responses and behavioral signals across studies, aiming to surface actionable insights faster than manual analysis and to make continuous research feasible for busy product teams.
Sprig offers a free plan with one in-product survey or replay per month and AI analysis for up to 5,000 monthly tracked users, a Starter plan around 175 dollars per month billed annually with more surveys and up to 25,000 MTUs, and custom Enterprise pricing that unlocks API access, advanced AI synthesis, and higher limits. Aimed at product managers, designers, and researchers at SaaS companies, it competes with Maze, Refiner, Hotjar, and Pendo for in-product research.
Pricing Model
Freemium
Starting Price
$0/mo
Free Options
Free version
| Feature | Free | Starter Popular | Enterprise |
|---|---|---|---|
| 1 in-product survey or replay | — | — | |
| Up to 5,000 MTUs | — | — | |
| AI analysis | — | — | |
| Basic targeting | — | — | |
| Billed annually | — | — | |
| 2 in-product surveys or replays | — | — | |
| Up to 25,000 MTUs | — | — | |
| More study types | — | — | |
| Custom limits and MTUs | — | — | |
| API access | — | — | |
| Advanced AI synthesis | — | — | |
| Dedicated support | — | — |
Other
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API Types
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
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Rapid user research and product testing
Product experience platform: analytics, in-app guides, and feedback
See how users behave — heatmaps, recordings, surveys, and feedback.
Open-source surveys and experience management
Quick comparisons
