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Social media scheduling and analytics
Metricool is a social media management and analytics platform that combines scheduling, analytics, competitor analysis, and ad management across social networks in one tool. Priced by the number of brands rather than users or channels, it is popular with freelancers, small businesses, and agencies that want strong analytics alongside publishing.
The platform lets you plan and schedule content across networks, analyze performance with detailed reports, benchmark against competitors, manage social ads, and integrate with Looker Studio for advanced reporting. Its analytics depth - including competitor tracking and ad performance - is a key draw versus tools focused mainly on scheduling.
Metricool offers a Free plan for one brand with 100 posts per month and one user (excluding some LinkedIn and X analytics), a Starter plan at 20 dollars per month annually (25 monthly) for up to five brands, an Advanced plan at 53 dollars annually (67 monthly) unlocking Looker Studio and deeper analytics for agencies, and a custom plan for enterprise, with an X/Twitter add-on at 5 dollars per month on paid plans. Aimed at freelancers, SMBs, and agencies, it competes with Buffer, Later, Hootsuite, Sprout Social, and Sendible.
Pricing Model
Freemium
Starting Price
$0/mo
Free Options
Free version, Free trial
| Feature | Free | Starter Popular | Advanced | Custom |
|---|---|---|---|---|
| 1 brand | — | — | — | |
| 100 posts per month | — | — | — | |
| 1 user | — | — | — | |
| Basic analytics | — | — | — | |
| Annual, 25 monthly | — | — | — | |
| Up to 5 brands | — | — | — | |
| Full analytics | — | — | — | |
| Competitor analysis | — | — | — | |
| Ad management | — | — | — | |
| Annual, 67 monthly | — | — | — | |
| Looker Studio | — | — | — | |
| Deeper analytics | — | — | — | |
| For agencies | — | — | — | |
| More brands | — | — | — | |
| Enterprise pricing | — | — | — | |
| Higher scale | — | — | — | |
| Priority support | — | — | — | |
| Custom options | — | — | — |
Other
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Your social media workspace, connected to every platform you use
Social media management and influencer marketing made easy.
Social media management, engagement, and analytics platform
Social media management for agencies and teams
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