Sprout Social

Sprout Social is an all-in-one social media management platform used by brands and agencies to plan, publish, engage, and measure across social networks from one place. Its unified Smart Inbox pulls messages, comments, mentions, and reviews from Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and more into a single stream, so teams respond quickly and never miss a conversation. Publishing tools with a visual calendar, approval workflows, and optimal-send-time suggestions keep content organized and on-brand. Beyond scheduling, Sprout is known for depth in analytics and social listening. Rich reports cover performance, competitor benchmarking, and paid/organic results, and its listening product surfaces trends, sentiment, and share of voice from across social. Sprout also spans social customer care with case management and CRM-like contact history, employee advocacy, review management, and AI features that assist with content, sentiment, and response suggestions. Integrations connect it to Salesforce, HubSpot, Zendesk, and more. Sprout Social serves mid-market and enterprise marketing, social, and customer-care teams that want a polished, analytics-strong platform, with roles and governance at scale. Pricing is per user per month on annual terms — Standard around $199, Professional around $299, and Advanced around $399, with Enterprise custom-quoted and add-ons for listening and advocacy. It competes with Hootsuite, Buffer, Sprinklr, and Later, differentiating on analytics depth, social listening, and customer-care capabilities.