Lucidpress

What is Marq?

Marq, formerly Lucidpress, is a brand enablement and templating platform for marketing teams and distributed organizations that need non-designers to produce on-brand materials. Teams build templates from their own designs, lock the brand elements, and let others customize the rest.

Key features of Marq

• Templates: build reusable templates from imported design files or ready-made designs.
• Brand controls: lock colors, fonts and logos so edits stay on-brand.
• Smart fields and data automation: fill designs with data, including from Google Sheets, CSV and XML files.
• Social sharing and print: publish to social accounts or order print products.
• Approvals: route designs through an approval workflow with feedback.
• Analytics: review template performance, available as an add-on on Enterprise.
• Marq AI: AI features included on the Enterprise plan.

How Marq works

A designer or brand manager sets up a template and locks the elements that must not change. Other users open the template, edit the permitted fields, and publish or print the result. Data automation merges spreadsheet or listing data into many designs, such as property flyers from MLS data.

Who uses Marq?

Marq serves marketing, sales enablement and franchise or real estate teams that distribute branded content to many locations or reps. The vendor highlights financial services and real estate use cases.

Marq pricing

Marq has four plans. Free is $0 for 1 user with 2 GB storage and 3 projects. Pro is $15 per month billed monthly or $10 per month billed yearly ($120 per year) for 1 user. Team is $12 per month monthly or $10 per month yearly for 2 to 20 licenses. Enterprise is a custom quote for 10 or more licenses, priced by seats and an AI Brand Creation capacity tier. Annual billing saves 33 percent, and Pro and Team offer free trials.

Marq integrations

The vendor names Google Sheets, CSV and XML for data import, MLS data for real estate listings, and the Marq API. It also references CRM, DAM and Slack connections, with third-party integrations included on Enterprise.

Marq alternatives

Canva is a general-purpose design tool with a large template library and brand kits, but lighter template locking. Figma is a professional interface design tool aimed at designers rather than brand-template distribution. Affinity Designer is a one-time-purchase vector design application, and Kittl focuses on typography-driven graphics. Marq differs by focusing on locked templates, approvals and data-driven personalization.