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Sync data from your warehouse to every business tool.
Hightouch is a data-activation platform built on Reverse ETL: it syncs data from your data warehouse (Snowflake, BigQuery, Redshift, Databricks) into the business tools your teams use every day — CRMs, ad platforms, marketing and support tools — so the clean, modeled data in your warehouse actually gets used. Instead of exporting CSVs or building brittle custom integrations, teams define audiences and data models once in the warehouse and Hightouch keeps 200+ destinations in sync automatically.
Hightouch pioneered the "composable CDP" idea: rather than a traditional customer data platform that stores a separate copy of your data, it turns your existing warehouse into the CDP, giving you customer 360 profiles, audience building, and personalization on top of data you already own and govern. It emphasizes a no-code audience builder for marketers alongside developer-friendly modeling, plus identity resolution and AI features, positioning itself against both traditional CDPs (like Segment) and manual data plumbing. It prices by Monthly Tracked Rows synced.
Hightouch suits data, marketing, and growth teams that have a data warehouse and want to activate that data in their business tools — as a Reverse ETL tool or a warehouse-native (composable) CDP. Plans run Free, Starter, Pro, and Business/Enterprise, priced by rows synced and destinations, so cost scales with data volume and how many tools you sync to.
Pricing Model
By rows synced, per month
Starting Price
$0/mo
Free Options
Free version, Free trial
One destination with unlimited fields and Google SSO (no SLA).
~$350/month — 2 destinations and a 24-hour uptime SLA.
~$800/month — 4 destinations and higher usage.
Custom pricing (median ~$15K/year) with identity resolution and governance.
| Feature | Free | Starter Popular | Pro | Business |
|---|---|---|---|---|
| 1 destination | — | — | — | |
| Unlimited destination fields | — | — | — | |
| Google SSO | — | — | — | |
| No-code audience builder | — | — | — | |
| No uptime SLA | — | — | — | |
| 2 destinations | — | — | — | |
| 24-hour uptime SLA | — | — | — | |
| Reverse ETL syncs | — | — | — | |
| More models | — | — | — | |
| Standard support | — | — | — | |
| 4 destinations | — | — | — | |
| Higher sync volume | — | — | — | |
| Advanced models | — | — | — | |
| Team features | — | — | — | |
| Priority support | — | — | — | |
| Custom destinations & rows | — | — | — | |
| Identity resolution | — | — | — | |
| Composable CDP features | — | — | — | |
| Governance & security | — | — | — | |
| Dedicated support | — | — | — |
Other
CRM
Communication
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Reverse ETL and data activation from your warehouse to business tools
Customer data platform — collect once, send everywhere.
Warehouse-native customer data platform for developers.
Automated, reliable data pipelines to your warehouse.
Quick comparisons
