Brandfolder

Brandfolder is a digital asset management (DAM) platform — now part of Smartsheet — that gives organizations an intuitive, centralized place to store, organize, share, and measure their brand and marketing assets. Teams upload images, videos, logos, documents, and templates; organize them with collections, labels, and AI-powered auto-tagging; and share approved, on-brand content internally and externally through branded portals and links. Known for an easy, visual interface, Brandfolder helps marketing and creative teams keep assets findable and on-brand while reducing the time spent hunting for files.

The platform pairs a clean DAM with analytics and workflow. Powerful search and Brand Intelligence (AI tagging, auto-organization) make large libraries usable; permissions and expiration controls govern who can access what; and asset analytics show how content is used and performing. As a Smartsheet company, Brandfolder integrates DAM with Smartsheet’s work management and collaboration, plus creative tools (Adobe), CMSs, and marketing platforms, so assets connect to campaigns and workflows. Its focus on intuitive usability, brand consistency, and usage insight is its calling card.

Brandfolder serves mid-market and enterprise marketing and creative teams managing large asset libraries. Pricing is custom and quote-based (no public list, enterprise-focused): reported to start around $1,600/month, with real negotiated contracts commonly around $24,700/year (median) and ranging into the $40,000–$80,000+ range depending on users, storage, and features. It’s generally suited to teams with 10+ users and DAM budgets above roughly $15,000/year. It competes with Bynder, Canto, Cloudinary, and Widen, differentiating on an intuitive interface and Smartsheet workflow integration.