Contentful

Contentful is an API-first headless CMS and composable content platform that separates content from presentation, letting teams manage structured content centrally and deliver it to any front end through APIs. Editors work in a flexible web app built around content models and reusable content types, while developers pull content via REST, GraphQL, and content delivery APIs into websites, mobile apps, digital signage, or any channel — without being tied to a fixed template or monolithic stack.

The platform is built for scale and collaboration. Contentful supports multiple environments for safe content and schema changes, localization across many locales, roles and workflows for editorial governance, and a marketplace of apps and integrations that extend the editing experience. Its newer composable features — including Studio for visual assembly, Personalization, and AI Actions — push beyond classic headless CMS toward orchestrating whole digital experiences, while a built-in media library handles assets alongside text.

Contentful targets mid-market and enterprise teams building multi-channel, multi-region digital products, and it is popular with engineering-led organizations that value clean APIs, version-controlled content models, and CDN-backed delivery. Pricing runs from a free tier for small projects to a flat-fee Lite/Basic plan and quote-based Premium and Enterprise tiers metered by users, API calls, content records, and environments. It competes with Sanity, Storyblok, and Strapi, and in 2026 Contentful agreed to be acquired by Salesforce, signaling its role in composable enterprise experience stacks.