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AI-powered landing page builder and conversion optimization platform
Unbounce is a landing page and conversion optimization platform that lets marketers build, publish, and test campaign pages without engineering help. Its drag-and-drop builder produces pixel-precise, mobile-responsive pages, and the same editor powers popups and sticky bars so a single tool covers the full on-page conversion surface. Templates, reusable global blocks, and AMP support help teams ship campaigns quickly and keep them fast.
Where Unbounce stands out is its AI-driven optimization. Smart Traffic uses machine learning to route each visitor to the page variant most likely to convert them, often outperforming a traditional A/B test by adapting to visitor attributes automatically. Smart Copy generates and rewrites headlines and body copy, and classic A/B testing remains available for teams that want manual control. Dynamic Text Replacement matches page copy to the keywords a visitor searched, tightening message match for paid campaigns.
Built for performance marketers, agencies, e-commerce brands, and SaaS teams running paid acquisition, Unbounce integrates with the major ad, email, CRM, and analytics tools and enforces conversion goals with clear reporting. Plans are metered by monthly unique visitors and conversions rather than page count, so teams get unlimited landing pages, popups, and sticky bars at every tier. It is a strong fit for anyone whose growth depends on turning ad clicks into leads and sales at the lowest possible cost per acquisition.
Pricing Model
Subscription, visitor-metered
Starting Price
$99/mo
Free Options
Free trial
For getting started, billed annually. Includes core builder and A/B testing.
For teams testing and scaling campaigns, billed annually.
For conversion-focused marketers, billed annually.
For high-volume teams and agencies needing higher limits and support.
| Feature | Build | Experiment Popular | Optimize | Concierge |
|---|---|---|---|---|
| Unlimited landing pages | — | — | — | |
| Popups and sticky bars | — | — | — | |
| Up to 20,000 visitors | — | — | — | |
| A/B testing | — | — | — | |
| Real-time reporting | — | — | — | |
| Everything in Build | — | — | — | |
| Up to 30,000 visitors | — | — | — | |
| Smart Traffic AI routing | — | — | — | |
| Advanced targeting | — | — | — | |
| Audience segmentation | — | — | — | |
| Everything in Experiment | — | — | — | |
| Up to 50,000 visitors | — | — | — | |
| Smart Copy AI | — | — | — | |
| Advanced popup triggers | — | — | — | |
| Custom scheduling | — | — | — | |
| Custom visitor volume | — | — | — | |
| Dedicated success manager | — | — | — | |
| Implementation services | — | — | — | |
| Priority support | — | — | — | |
| Audit logs | — | — | — |
Other
CRM
Marketing
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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