Company Overview

About TRACX

TRACX Details

Founded

2009

Revenue

$21M

Funding

$38M

Team Size

9

What SIA Thinks

TRACX is a user-friendly software designed to help businesses streamline their social media management. It offers a straightforward way to track, analyze, and engage across various social media platforms all in one place. With TRACX, you can keep tabs on your social media presence without needing to navigate multiple applications or interfaces.

Imagine having a single dashboard where you can instantly see what’s happening on your Facebook, Twitter, Instagram, and LinkedIn accounts. That’s what TRACX provides. It helps you save time by centralizing all your social media activities, making it easier to manage your posts, respond to comments, and measure your performance.

One of the key benefits is its ability to offer meaningful insights. TRACX analytics are simple yet effective, letting you see which posts are performing well and how your audience is engaging with your content. This can help you make informed decisions about your social media strategy, identifying what works and what doesn’t without scrolling through endless data points.

Another helpful feature is its scheduling tool. You can plan your posts in advance and align them with your marketing calendar. This means you won’t have to worry about posting in real-time, giving you more freedom to focus on other aspects of your business while ensuring a steady stream of content.

TRACX also makes it easy to collaborate. If you have a team, everyone can access the platform, assign tasks, and work together efficiently. Each member can see what others are working on, reducing the risk of duplicated efforts and missed opportunities.

Designed with ease of use in mind, TRACX aims to take the hassle out of social media management so you can focus on what truly matters: connecting with your audience and growing your business.

Pros and Cons

Pros

  • Cross-platform integration
  • Social listening
  • User-friendly interface
  • Comprehensive data
  • Real-time analytics

Cons

  • Occasional bugs
  • Limited features
  • High cost
  • Steep learning curve
  • Slow customer support

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