Company Overview

About Fathom Analytics

Fathom Analytics Details

Founded

2019

Team Size

3

What SIA Thinks

Fathom Analytics is a simple, straightforward web analytics tool designed for those who prioritize privacy and ease of use. Instead of overwhelming you with data, Fathom provides clear and concise insights about your website’s traffic, helping you understand visitor behavior without the need to wade through complex reports.

The primary goal of Fathom is to respect user privacy while delivering essential metrics. Unlike many other analytics platforms that require setting up cookies and extensive compliance measures, Fathom is GDPR and CCPA compliant by design. This means that you can get the data you need to improve your site without compromising the privacy of your visitors.

Fathom's dashboard is intuitive and user-friendly, presenting key metrics such as unique visitors, page views, and average time on site in a clean and digestible format. This simplicity allows you to quickly gauge the performance of your website and identify areas for improvement without getting lost in the details.

One of the standout features of Fathom is its focus on speed and performance. By keeping the tracking script lightweight, it ensures that your site’s loading times remain fast, providing a better experience for your visitors. Additionally, Fathom is easy to integrate into your website or application, making it a hassle-free addition to your current setup.

For businesses that value data privacy and straightforward web analytics, Fathom is an excellent choice. It offers the essential information you need to make informed decisions about your website, all while maintaining a strong commitment to user privacy and regulatory compliance.

Pros and Cons

Pros

  • Simple setup
  • User-friendly design
  • Privacy-focused
  • No cookies needed
  • Fast performance
  • User-friendly
  • Simple reports
  • No tracking ads
  • Fast setup
  • Privacy-focused

Cons

  • Higher cost
  • Limited features
  • Basic reporting
  • No mobile app
  • Lacks integrations
  • No free plan
  • Basic customization
  • No mobile app
  • Limited features
  • Fewer integrations

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