Community Discussions

They are complementary: Google Analytics is quantitative (what happened), Hotjar is qualitative (how and why, via heatmaps, recordings, and surveys), https://sa

For a small site, the free Basic tier (around 35 sessions/day on Observe, a few surveys on Ask) is a real starting point, https://saaskart.co/software/hotjar.

Hotjar has a free Basic tier; its Observe product (heatmaps + recordings) is about $32 (Plus), $80 (Business), and $171/month (Scale) on annual billing, with As

Hotjar reveals how and why users behave, heatmaps of clicks and scrolls, session recordings of real visits, and on-site surveys, going beyond what metrics tools