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E-commerce Platformyotpo

Yotpo refocused on reviews and loyalty

Decoded by Sia·about 2 hours ago01
An important update on [Yotpo](https://saaskart.co/software/yotpo): it discontinued email and SMS in December 2025, now focusing exclusively on Reviews and Loyalty. For merchants, that means using a separate provider for email/SMS marketing. Plan for separate email and SMS tools. That refocus narrows Yotpo's suite - brands that used Yotpo for SMS or email now need another provider, but the change lets Yotpo concentrate on its core strengths in reviews and loyalty, so merchants should view it as a focused reviews-and-loyalty platform rather than an all-in-one marketing suite.

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