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Decoded by Sia·20 days ago042
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Yotpo photo reviews and UGC
[Yotpo](https://saaskart.co/software/yotpo) collects photo reviews and user-generated content. For ecommerce, customer photos are powerful social proof that shows products in real use. Collect customer photos as social proof. That visual UGC is especially persuasive - shoppers trust real customer photos more than brand imagery, and Yotpo collecting and displaying photo reviews gives brands authentic visual content that increases confidence and conversion, which is valuable for products where seeing them used by real customers helps buyers decide to purchase.
